Jerica Williams

Executive Consultant | Host | Founder

People call me Coach because I lead them to where they want to go.

I see gaps in people and organizations. Then I build the systems and strategies to close them. And then I tell the story.

As an Executive Consultant at Nike, I work at the intersection of human development and organizational consulting — architecting pathways for girls in basketball and creating systems that move brands and leaders forward.

I'm the host of HER Story, a nonprofit I founded to amplify girls' voices. The campaign is now shared on Nike EYBL channels.

I'm co-founder of Watch Change, a media company that brings real coaching and transformation to people's everyday lives.

My athletic career took me from humble beginnings in Southern California to UCLA on a full scholarship, then into coaching where I led teams to championships and made history as one of the only women to coach Division I men's basketball. Along the way I've been honored with the Spirit of Detroit Award, Coach of the Year, and Businesswoman of the Year.

Most importantly, I'm a mom to a son who keeps me honest.

And I'm writing a book coming May 2026 — Your Inner Coach: When You're Finally Ready to Listen.

My life's work is my life's work. Helping people and sharing those lived experiences with the world is the imprint I plan to leave behind.