ASK COACH JERICA

Nike NBA WNBA Positive Coaching Alliance

Why I built this

Open my inbox on any given day and you'll find the same message five times over. Can I pick your brain? When can I get on your calendar? I know you're busy, but even a few minutes would mean a lot.

Most of them don't need a meeting. They need an answer.

I want to answer every question and even when my calendar doesn't allow it, I don't want that to be an excuse. So I made this for you.

Most adults don't have a coach so you end up sitting on the one question you actually need answered.

So ask it here. Once a week I record one, because the question one person is brave enough to ask is the one a few thousand people are sitting on.

You might find yours already in here. Send it anyway.

This week's answer

Career

“I got offered a job that pays less but gets me closer to where I want to be. How do I know if it's worth it?”

Asked by Danielle, 27  ·  6 min

See all the questions →
Coach Jerica — Making Room For Her
Jerica Williams — Making Room For Her

Make Room For Her.

Whether you're a coach looking for better tools, an organization ready to invest in girls, or a woman figuring out your next move — this platform was built for you.

Start Here Watch HER Story Work With Me
Nike Girls EYBL NBA Fellow WNBA Consultant Positive Coaching Alliance
The guide

I'm the person organizations call
when they want to get girls
and women's basketball right.

For over twenty years I've been inside this work — as a Division I player, a coach, and now as the person organizations call when they want to get girls and women's basketball right.

Nike. The NBA. The WNBA. Positive Coaching Alliance. The rooms change. The mission doesn't. I identify talent, build systems, shape culture, and create the pathways that keep girls in the game and move women into the rooms where decisions get made.

Full story
Career arc
HIGH SCHOOL
Head Coach - Coach of the Year Built and led programs to nine total championships. Named Coach of the Year twice.
Nike
Executive Consultant, Nike Girls EYBL Executive Producer, HER Story.
NBA
Future Basketball Operations Fellow Top 3 in cohort. NBA All-Star + Combine staff.
WNBA
Strategic Consultant Player assessments tied to pro fit, marketability, and pipeline development for Court of Leaders.
NCAA
D1 Men's Assistant Coach & Chief of Staff One of three women in NCAA D1 men's basketball history. Spirit of Detroit Award.
PCA
Positive Coaching Alliance Panelist, speaker, and partner in building better coaching culture nationwide.

Everything built
to make room for her.

The platform
01
Coaching Education
Coach Her Right
The only girls-specific coaching education curriculum in the market. Built for coaches who want to do it right — not just differently.
Get the curriculum
02
Documentary Series
HER Story
A Nike-amplified documentary series capturing the voices, journeys, and power of girls and women in sport. We see them. Now we hear them.
Watch now
03
Coming 2026
Your Inner Coach
A book for the woman who has been waiting for permission to listen to herself. Life lessons when you're ready to hear them.
Get notified
04
Consulting & Speaking
Work With Me
For organizations, brands, and institutions ready to build what women's sport becomes next. Strategy, systems, culture — at the highest level.
Let's talk
Work With Me

The organizations building
what comes next call first.

If your organization is serious about girls and women's basketball — the talent, the culture, the systems — this is where that conversation starts.

01
Organizations & Brands
Basketball Strategy & Consulting
Talent evaluation. Program architecture. Cultural intelligence. Pipeline development from grassroots to pro. You need someone who has been in every room — from the gym to the boardroom. That's the work.
02
Coaches & Programs
Coaching Education & Development
Building better coaches builds better environments for girls. Coach Her Right is the curriculum. Custom workshops, staff development, and program audits are the deeper work. Both exist because the standard wasn't enough.
03
Stages & Conferences
Speaking
On women in sports leadership. On coaching girls right. On being the only woman in the room — and why that has to change. Keynotes, panels, and conversations that don't just inspire; they move people to act.

She deserves a seat.
Let's build the table.

Start the conversation
HER
For coaches. Organizations. Women.

You're in
the right place.

Whether you're a coach looking for better tools, an organization ready to invest in girls, or a woman figuring out your next move — this platform was built for you.

Make Room For Her