ABOUT ME
When people ask me “What do you do?” I simply say, “My greatest passion is helping others see the power within themselves.”
Here is the stuff people read when they introduce me:
Jerica Williams is a trailblazing leader, dynamic coach, and transformative force in the realms of basketball, business, and community. From humble beginnings in Southern California to becoming a Hall of Fame athlete and an award-winning coach, Jerica’s journey is defined by resilience, empowerment, and a relentless pursuit of excellence.
Her athletic career includes earning a full basketball scholarship to UCLA, leading her high school to multiple championships—a combined 9 championships as a player and coach—and making history as the only active female coach in Division I Men’s College Basketball for the 2023-24 season. Along the way, she has received numerous accolades, including the Spirit of Detroit Award, two Coach of the Year honors, and San Diego’s Businesswoman of the Year Award.
Holding former titles of Chief Marketing Officer and Director of Basketball, Jerica’s impact extends beyond the court. Fresh out of college, she founded JACE, a consultancy specializing in business development for professional athletes and sports companies.
Most recently, Jerica founded HER: Power Productions, a platform amplifying the voices of young women. Her philanthropic work includes founding mentorship programs and executing dozens of charity events, shaping a new generation of leaders.
Jerica graduated from San Diego State University with a degree in Women’s Studies and Sociology, while carrying her then newborn son, now 13 years old, across the stage.
Everything I do stems from a deep belief in the potential of others. Whether I’m mentoring a young girl, coaching a team, or consulting with a business, my goal is the same: to help others transform from powerless to powerful.
TESTIMONIALS
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"Thank you for being an amazing coach and mentor coach Jerica. None of us could have graduated without you."
— Peja
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"A big phrase we use in my house when I’m going through something or dealing with people that aren’t being good to me is “Do what your coach would do.” We are in awe of how incredibly strong and disciplined you are and you inspire us all to be the same."
— Victoria
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"Coach Jerica has been a partner in business and trusted advisor for many years. I have watched what she has done with instilling confidence and empowerment in people."
— Marques
MY COACHING METHOD
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Connect
It all starts with getting to know you—building trust and genuine connection through empathy and understanding.
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Discover
I help you uncover what truly drives you by asking meaningful, thought-provoking questions that unlock deeper self-awareness and purpose.
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Create
Together, we turn those insights into action by crafting a strategic plan with clear steps to bring your inner vision board to life.
My Expertise
My expertise lies in empowering individuals and teams to unlock their potential through coaching, leadership, and strategic guidance. With a proven track record of success in competitive sports, business consulting, and personal coaching, I excel at fostering self-confidence, resilience, and transformative growth.
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Guiding individuals to discover their inner power, build confidence, and achieve personal and professional goals.
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Creating strong, collaborative cultures in both athletic and organizational settings through actionable strategies and motivational techniques.
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Inspiring and nurturing young people to recognize their worth and step into leadership roles by providing tools for success and self-awareness.
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Helping individuals and businesses align their visions with actionable plans to achieve meaningful outcomes.
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From mentoring athletes to achieving championship successes, I consistently translate my expertise into tangible, life-changing results.
QUESTIONS? LET’S CHAT.
